Your reputation on the Internet is highly vulnerable. But there is a powerful way that will protect your brand from enemies and engage in dialogue with disgruntled customers.
Management of opinion and brand information field
Is urgent need of modern business. Initiate information occasions/ create debates/ support the relevant topics of discussions or already need to save the company's reputation and image of the leaders?
The fact that 75% of consumers read reviews about products/ companies before they buy/ contact with you, same number studying the product itself in Internet before buy it.
How dissatisfied client affects your information field:
Dissatisfied customer writes a reviews on different on-line sites
SOLUTION: MONITORING OF REFERENCE WORKING WITH OPINION LEADERS1
Working with users opinions on forums, resources with reviews, blogs and social networks
Websites with these reviews get into SERPs top
SOLUTION: MONITORING OF REFERENCE, SERM2
Control and monitoring of the SERPs information and reference
This opinion is quoted and duplicated on other sites
SOLUTION: MONITORING OF REFERENCE WORKING WITH RELIABLE SOURCES3
Citing representatives of the brand only reliable information
Solutions we useblocks below can be clickable
HOW TO KNOW THAT TALKS ABOUT YOU?
to analyze the opinions of Internet users about your brand or product you need to monitor of mentions. as a result of monitoring you will learn:
- Number of mentions of the brand, namely: the dynamics of the number of references, the most popular sources of mentions;
- About what speak on the most popular sources;
- Topics discussed and information occasions for bursts of activity mentioned if any;
- Reasons for dissatisfaction of consumers;
- Demographics of users mentioning your brand;
- Monitoring references of the brand will allow to form a clear strategy for working with the reputation of your brand
Monitoring is carried out using automated software to analyze Big Data from social media
OPINION LEADERS (REPRESENTATIVES OF RELIABLE INFORMATION):
Officials or loyal consumers who communicate in forums, news sites, blogs and social networks, tell the audience about their experience of using your product / service or officially respond to the claims of dissatisfied consumers. Also, these representatives are called "agents of influence".
BENEFITS OF WORKING WITH REPRESENTATIVES:
Organic and relevant impact on the audience. Show favorable useful features of your service / product when choosing a particular product / of the company
Traditionally, search engine optimization is used to display the site in the top of search results. Usually online resources are displayed on commercial requests such as "buy a car in Europe" and so on. However, there are other questions, for example: "your company name" + reviews. We analyze segments of the issue and help you to quickly promote targeted and accurate information about you.
SERM - set of measures on SEO and PR, aimed at ousting from the results of search delivery of false information about a company, product or service, and replacement of relevant reviews and articles.
STAGES OF WORK WITH SERM:
- Analysis of presence of irrelevant information in top of the SERPs
- Development and implementation of strategy to deploy of reliable information
SMM: SOCIAL MEDIA MARKETING
By using reputation management (SERM) your image is flawless in the search results. However, there are social networks, where people also exchange views. Therefore, you need to use social networks to solve this problem as reputation management intrenet and work with opinions