As a rule used to acknowledge of product / service or support branding campaign. Able to assist in solving problems such as output a new product on market, notification of target audience about discounts or some special offers, as well as the company's reputation management.
Answers to questions: how often and what format should be placed, how to buy units of accommodation, what results expect from it, how to stand out from the competition, how for less money gain greater coverage.
Problems, issues often faced by entrepreneursblocks below can be clickable
You do not know how to inform a wide range of users of updates for the shortest possible period
You do not know how to quickly convey information about special offers of the company to widest range of users
Product is not known and is not popular, it has no permanent or loyal customers
Benefits of media advertising:
- direct impact on a positive perception of your brand;
- memorized, even in the absence of fact transition to website;
- it helps to reach a large audience.
Solutions we useblocks below can be clickable
RTB is a variant of purchase of media advertising, focusing attention on the demonstration of messages to the target consumers. It is based on the principle of auction, where the system automatically selects and displays the most advantageous offer. Identification through Pexel tag, cookie, browser and other systems.
Complex of works to attraction potential customers from the leading contextual advertising like Google and Yahoo search engines, set up a media campaign, monitor the efficiency and the quality of each site traffic donors
Showing your ads on popular web portals and social media, in particular: Facebook, VKontakte, Odnoklassniki, Livejornal, You Tube, Instagram, Twitter, etc., which have the highest number of visits per day
Integrated creative advertising information feed, involving the audience in communication with the brand. Special project is intended not just to advertise a product or service, but to generate positive emotions in relation to the brand, and most importantly - to form the so-called "anchor-password" that is, stable association with the brand in any way. For example, Comet = purity, NesCafe = morning etc.
- Native advertising focused on sales, users interest should logically lead to purchase of products / services and different kinds of native advertising in any case lead to a landing page or website of the brand. Also the native can be used as image advertising due to the fact that this type of advertising is less annoying users.
- Special project works primarily with the brand image, increase loyalty to him, attracting the audience to a new product / service of the company.
Currently there are several categories of this type of services promotion, each of which has its own peculiarities:
- Media-context video - users can see the video, followed by a text message;
- Video banner - appears on screen instead of standard image, on which many users no longer pay attention;
- Pre-roll / Post-roll – is a small trailer, broadcast before / after a main video;
- Banner on pause - is shown in situations where a main roller is temporarily suspended
Benefits of Media advertisingblocks below can be clickable
Maximum number of users notified about your brand that provides them with a loyalty to it
Placement of banners on the most popular websites allows you to reach the maximum number of users
Users learn about products and services of the company, find out its brand. Banner is shown several times to users that promotes memorization
Advertising affects a group of target users promoting to contact with you and make a purchase
Notification of users, corresponding to consumer portrait about special offers of your company as soon as possible
Informing about updates to a wide range of customers in a short time
Interested consumers go to your website thereby increasing targeted traffic
Analysis of effectiveness of media advertising, study of attracted users to match their to target audience
We set up a narrow targeting to display ads only to your target audience
We control ads performance and make timely adjustments to achieve maximum results